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Google Inc faces a federal patent infringement lawsuit by Northeastern University over technology used in its core Web search system, according to legal papers filed last week.The complaint was filed on November 6 in Marshall, in the Eastern District of Texas — the U.S. court with a history of decisions that are highly favorable to plaintiffs in patent cases — but the case only came to light over the weekend.

The plaintiffs are Boston-based Northeastern University and Jarg Corp, a start-up founded by a Northeastern University professor that is the exclusive licensee of search technology patented in 1997, a year before Google was incorporated. Full article.

As you know, the queries used to find your website in search results can change over time. Your website content changes, as do the needs of all the busy searchers out there. Whether the queries associated with your site change subtly or dramatically, it’s pretty useful to see how they transform over time.

Recognizing this, Top Search Queries in Webmaster Tools now presents historical data and other enhancements. Let’s take a closer look:

Up to 6 months of historical data:
Previously we only showed query stats for the last 7 days. Now you can jump between 9 query stats snapshots ranging from now to 6 months ago. Note that the time interval for each of these snapshots is different. For the 7 day, 2 week, and 3 week snapshots, we report the top queries for the previous week. For the 1 to 6 month snapshots, we report statistics for the previous month. And still others of you who log in may notice that you don’t have query stats data going back to 6 months ago. We hope to improve that experience in the future.

Top query percentages:
You might have noticed a new column in the top query listings. Previously we just ranked your query results and clicks. While useful, this didn’t really tell you to what extent one query was ranked higher than another. Now we show what percentage each query result or click represents out of the top 20 queries. This should help you see how well the result or click volume is distributed in the top 20. Full article.

Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here’s a rundown.

First, you’ll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable “Site Search” and you can find out what people search for on your site and where these searches lead. Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity. (BTW, if you don’t have a search box on your site, you might want to try the free and newly launched Google Custom Search Engine.)

We’ll begin a limited beta test of the new Google Analytics Event Tracking capability. These new reports are designed to help you understand how people use and interact with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics. In order to provide a way for you to define and track a wide variety of applications and interactions, there will be a new tracking module called ga.js. Using ga.js on your site instead of urchin.js means you can continue to take advantage of the latest advanced tracking enhancements (such as Event Tracking) as we release them. Although we suggest everyone upgrade to the new JavaScript, if you aren’t interested in Event Tracking and you’re already getting all the information you need from Google Analytics, you don’t need to change your tags. Full article.

Even the nation’s elite universities do not provide the technical training needed for the kind of powerful and highly complex computing Google is famous for, say computer scientists. So Google and I.B.M. are announcing today a major research initiative to address that shortcoming.

The two companies are investing to build large data centers that students can tap into over the Internet to program and research remotely, which is called “cloud computing.”

Both companies have a deep business interest in this new model in which computing chores increasingly move off individual desktops and out of corporate computer centers to be handled as services over the Internet.

Google, the Internet search giant, is the leader in this technology. But companies like Yahoo, Amazon, eBay and Microsoft have built Internet consumer services like search, social networking, Web e-mail and online commerce that use cloud computing. In the corporate market, I.B.M. and others have built Internet services to predict market trends, tailor pricing and optimize procurement and manufacturing. Full article.

DMOZ is made up of thousands of passionate, volunteer category enthusiasts and experts from all over the world who donate their time to arrange their respective portion of the web. Thanks to their work, DMOZ is a starting place for browsing and searching the web. DMOZ data is also used by thousands of search engines and web portals to help people quickly and easily find information on the web.

To paraphrase Mark Twain, the rumors of DMOZ’s death have been greatly exaggerated.

The editor community is very much alive and thriving. Thousands of new sites are added and updated every week, and we continue to receive hundreds of editor applications and suggested sites every day. Full Article.

What is the Conversion Optimizer?

The Conversion Optimizer (beta) is an AdWords feature that manages your advertising costs around specific conversion goals.

Suppose you know how much you’re willing to pay for a conversion, and you know that your ads get better conversion rates on certain days of the week. Normally, you’d spend time monitoring and adjusting your cost-per-click (CPC) bids in order to get more conversions for a lower cost.

With the Conversion Optimizer, this process is automated. You still pay per click, but instead of setting CPC bids, you simply specify a maximum cost-per-acquisition (CPA) bid for each ad group. The Conversion Optimizer manages your CPC bids for you, making adjustments and showing your ads only when you’re likely to get conversions.

To determine when to show your ads, the Conversion Optimizer predicts a conversion rate for your ads every time they’re eligible to appear. This prediction is based on various factors. For example, here are some of the factors that affect the conversion rate on Kim’s custom shirt website:

The search query. Kim’s conversion rate is higher when users search for custom shirts than when they search for shirts.
The location of the user. Her conversion rate is highest when her ad shows in New York.
The conversion history of particular sites. When her ad shows on certain types of content sites in the Google Network, Kim is more likely to get conversions. Full Article.

At stake is the future of how we interact with software: by logging online to free applications provided by groups such as Google, or by buying costly boxed software from behemoths such as Microsoft.

For the past year or so, Google has been quietly promoting its online range of free software, including the Gmail email service and its Docs and Spreadsheets programs for creating Office-style documents.

But its executives have denied they’re trying to take serious business away from the omnipotent Microsoft Office: just providing a handy little service for consumers, they have said. Full article.

The big problem with third-party auditors is that they continue to count “fictitious clicks,” clicks that Google doesn’t count as clicks at all, in click fraud estimates. Here’s one major example: Users click on a Google ad on Google.com or an Adsense site.

 When they land on the advertiser’s site, they click on products, hitting the “back” button to go back to the landing page. Many browsers reload the landing page each time. We don’t count those as clicks, but third-party auditors actually register each click on the “back” button as another click on an ad, which grossly overestimates the number of ad clicks.  Full article.

            Tired of emptying your wallet for links to build up your Search Engine Optimization? Sick of getting poor Google, MSN, or Yahoo Search Engine statistics? Great news, now you don’t have to be with New Way Links. New Way Links is a revolutionary and easy way of building one-way links for your site. How? New Way Links has a unique algorithm that connects the sites in the program all in a one way direction.

All links are one way; no installation is required, permanent one way links, and even 30 day money back guarantee. This all seems way too good to be true. The catch? There is none! All you have to do is manually install outgoing links on your site which can’t take more than a couple minutes.

Why is New Way Links a necessity for any aspiring web developer? Every experienced web developer would tell you that link building is the key for any success for any site. Now, you don’t have to toil for links. Almost everything is done by the staff of New Way Links, yet you reap all the success. At just 25$ a month, it can turn out to be a great investment.

Google’s pagerank is directly related to how many links your site has and the relevance of the links. Not only will New Way Links provide you with one way links, it will provide you with relevant links boosting your pagerank significantly. With just a pagerank of 6 you can be earning hundreds of dollars a month all without breaking a sweat.

There are many sites that offer lots of links such as link farms, or reciprocal links. However, search engines have made it clear that reciprocal links and link farms will affect your site negatively. On the other hand, search engines also have made it clear that they’re looking specifically for relevant one way links.

Where does New Way Links get all these links from? We already have volunteer sites to start up the program. Once the program gets started, the volunteer sites will link to the registered sites, which will return link to other sites causing a massive chain reaction. If you decide that this program is not for you, there is a 30 day refund and the best part is that the links linking to your site are 100% permanent even after cancellation of membership.

In this modern age, the Internet is becoming more and more competitive. New Way Links is a great way to get ahead of the game with absolutely no hassle. If you register now, you will get a whole month FREE on top of the 30 day refund making it completely without risks. The only question left is what are you waiting for?