Mon 24 Sep 2007
Not tonight, Honey. I’m online.
Sound familiar? A survey of about 1,000 Americans showed that the Internet has become such an essential part of their every-day lives that 28% said they spend less time socializing with friends because of it. And 20% said they spend less time having sex because they’re too busy online, according to a study by advertising agency JWT.
“It’s clear that there’s been a huge cumulative shift in what we do and what we pay attention to, thanks to new technologies,” said Bob Jeffrey, chairman and CEO of JWT, in a written statement. “Increasingly, you will see the emergence of truly passionate ‘digitivity denizens,’ or people who thrive in a technology-enabled universe. They see their cell phones as extensions of themselves, their online and offline lives are co-mingled, and they would choose a Wi-Fi connection over television any day. Trending younger, these are people who don’t distinguish between old and new media — in fact, new media is not thought of as new, it’s just media.” Full article.
