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What does this mean for you?

• More reach. With Content Ads, you can access the valued MSN audience on high-quality Microsoft content network pages, starting with day one, MSN® Tech & Gadgets, Money, Real Estate, and Windows Marketplace. Over time, we will introduce the rest of MSN, other Microsoft-owned properties, and premium partner sites. Until now, this premium inventory has been available directly only through the MSN sales team and has commanded premium pricing. Today, we are making it available to everyone at a price you will decide.
• Automatic Expansion. At the time of the upgrade, your campaigns will be automatically expanded to include content distribution.
• Key Controls. After the upgrade, you’ll be able to select where your ads distribute (search pages or content pages) and how much you pay per click.   Read full article.