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Clickdensity is an online suite of next-generation usability tools . This tool can help you to make a better , more profitable site . It includes heat , maps and A/B Testing . Its users have access to major brands , from Britvic to a world bank and global supermarket chain . The idea of ‘ Clickdensity ‘ was conceived in November 2005 . The creators , were optimising an insurance application form for a multinational bank . As this application was analysed the videos of people using the application form , and it became clear that obvious data wasn’t being collected , which then has to be examined and visualised . They created a prototype system and , initially , they deployed it on some of existing customer’s website , purely out of interest , to see how it worked . Soon it became apperent that people were interested in similar kinds of reports for their websites . You can go to this this website , try the online demo , sign-up online , view your reports online and you can also download your PDF receipts online . Most of you will find on this website was built with Visual Studio , and Fireworks was used for the interface design .