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You can lose a lot of your brand identity and you have to compete with people who can be anything from part-time eBayers to huge International companies . However Ebay is very reliable place . There is money taken out at all stages : for listings and sellings products by eBay , by PayPal , and eBay tools that you can use . Be wise , don’t think you can sell cheap and make all your margin on the delivery cost . Because people are wise too . So , you will have to focus on volume in order to make it profitable . The good tip for you is a good reputation . Yes , reputation is a key . Use your existing eBay account if you already have a reasonable reputation as a seller , and don’t really care about your name , which can always be changed . Also make your page dedicated to your customer ,which means fullfilment and service offering . And remember , reputation is everything on eBay , so make sure you deal with any problem quickly. When buying on eBay people are often very sceptical about what they are buying . So your job is to convince them that what you have is really good . Real images can help . There are also tools available to eTraders on eBay - don’t try to use the simple HTML interfaces . It will be to hard and slow , and you won’t make much money at all . By the way , there is a large community of knowledgeable sellers willing to help you on eBay .